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The web site palmerscottage.co.uk had the following in the site, "Holiday Cottage in Castle Acre." I noticed that the website stated " From 304 - 538 per week." They also said " The cottage is a Grade II listed 18th Century building of brick and flint is in the centre of the village. Its set well back from the road with a good-sized front garden and a lime shaded, south facing terrace at the back with views over the Nar valley. With electric cooker, fridgefreezer, microwave, washing machine, dining table and chairs. With shower, washbasin and wc." The meta header had Castle Acre as the first optimized keyword. This keyword is followed by Castle Acer, holiday cottage Castle Acre, and self-catering cottage which isn't as important as Castle Acre. The other words palmerscottage.co.uk used was holiday cottages Norfolk. norfolk holiday cottages is included but will not be understood by web engines.